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Needs-Assessment Tool

Thinking of changing your organization’s name? Logo? Website? Wondering if the time is right and if this is the best way to proceed? Big Duck's needs-assessment tool can help you get a sense of what your particular communications strengths and challenges may be.

For each of the statements below, indicate whether the statement is "true" or "false" of your organization and its communications. Based on your answers, our needs-assessment tool will generate a customized list of suggestions.

* All answers are required, so please make sure that you have chosen an answer for each of the statements before submitting.


* Our staff and board share a common understanding about why the organization exists and what we do. Essentially, we are ‘on the same page.’
 True    False
* We have researched how our target audiences prefer to hear from us (for example, in the mail, through email, in podcasts, in social networks, etc).
 True    False
* Our name, tagline, mission statement, and other written messages are clear: our target audiences understand who we are and what we do through these messages.
 True    False
* Our visual identity (including our logo, colors, fonts, and images) is unique and compelling, and appeals to our target audiences.
 True    False
* We have the appropriate staff, systems, style guides, budgets, and other infrastructure necessary to communicate effectively.
 True    False
* Our website is interactive and we use it to raise funds, promote programs, and engage in advocacy. It also reflects our brand well.
 True    False
* Our printed materials are clear, articulate, and effective at inspiring action and support from our target audiences. They also reflect our brand well.
 True    False
* The people who represent our organization (spokespeople, board, staff leaders) use a defined and approved ‘elevator pitch’ and set of key messages to communicate consistently.
 True    False
* We have a defined, viable budget for website changes and/or maintenance, as well as for other planned communications over the upcoming year.
 True    False
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To access your results, enter your email address above. Click "submit" to go to a web page of your results, and we'll also send you a copy in PDF form.

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